Benjamin Ehinger

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Benjamin Ehinger contacted me in 2009 as he was about to open his own private clinic for physiotherapy in Ulm, Germany. He wanted a clean graphic identity and a stationery system for his daily use (patient file, appointment sheets, letterheads…). I also designed the clinic’s signaletic, whose interior was designed by Norm.

I chose to base my work on the Rotis typeface, created by Otl Aicher, world famous designer native of Ulm, so the graphic heritage of the city was used to give an authentic concept to the clinic’s identity.
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